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ABOUT IXDD

World Interaction Design Day is an annual event where the design fraternity comes together as a united global community to show how interaction design improves the human condition.

24 September 2019 was celebrated as the World Interaction Design Day globally, with the aim to have a positive, long-lasting impact by facilitating activities that support dialogue and outcomes.

about

ValueLabs hosted the IxDD 2019 Hyderabad chapter, in partnership with Adobe and IxDA.
The theme for 2019 was

TRUST AND RESPONSIBILITY
trust
TRUST AND RESPONSIBILITY

In the unpredictable digital world, as technology evolves continuously, it not only presents us with newer ways of interactions but also brings us new and unique challenges. These challenges are unforeseen and often transgress the sanctity of our lives. In such tumultuous, and disruptive times, how might we design for Trust and Responsibility?

IxDD 2019 Hyderabad : At a Glance

DESIGN PROCESS
process
process
process
Planning & Overview

In order to ensure a smooth and great journey of curating such an event, we at UXG, made sure that no stone was unturned. We created a checklist of action items and distributed the tasks to every team member. The checklist and status of the tasks were reviewed regularly on a daily basis. This ensured that the blockers, if any, were addressed in a timely manner and also ensured that the team is aware of where exactly they are in the whole process. Through the process, every team member was enthusiastic and sincere to the timelines specified, which helped in successfully pulling off such an event!

process
process
process
SERVICE DESIGN BLUEPRINT
blueprint
AN IDENTITY FOR IXDD 2019 HYDERABAD

A brand new identity was forged to communicate the message effectively.

identity1
identity1

Apart from the online presence, we also created limited edition merchandises for IxDD event, which included a tote bag, pencils, notebooks, postcards, badges.

branding
DESIGNATHON
designathon

We conducted “DESIGNATHON”, a 24-hour compelling challenge to collaborate and compete with the best design students across the globe, especially those who are passionate about creating meaningful interactions for responding to evolving needs in our community.

It was a fun packed and exciting weekend for design students as they had to dive deep into realm of trust and responsibility and design for impact.

JURY PANEL
Deepak
Deepak John Mathew
Head of Design
IIT Hyderabad
Kadambari
Kadambari Sahu
Vice President Design
ValueLabs
Sudhir
Sudhir Sharma
Founder & Creative Chairman
INDI Design
TIMELINE
timeline
PROBLEM STATEMENT

With the current uncertain geo-political condition globally, there are many social and cultural challenges. Emerging technologies show us a promising future but then again are strained with questions of privacy and adoptability.

The teams are required to come up with ideas, services and interactions which would keep the user needs at the centre, and show how your solution will be benefitting them, and builds trust in what you design.

The theme selected should reflect where the collective empathy lies in a given social context.

DESIGNATHON FINALISTS
dsignathon
Team Pixel
NID Bangalore
https://megadepixel.tumblr.com/
dsignathon
Team Carpe Diem
IISc Bangalore
https://nobimohanta.tumblr.com/
dsignathon
Team Mi6
NID Bangalore
https://mi6design.tumblr.com/
dsignathon
Team Rule Of Thirds
NID Gandhinagar
https://the-rule-of-thirds.tumblr.com/
dsignathon
Team Rocket
IIT Hyderabad
https://teamrocketmdes.tumblr.com/
FINAL JURY
final
final
final
final
final

The final jury round was held at ValueLabds head office in Hyderabad, where the finalists had a chance to showcase their solutions to the jury panel, and to show how they can instill trust and responsibility in design sector.

IXDD 2019 HYDERABAD

To mark the perfect beginning to many such steaks for UXG ValueLabs, we ensured that our guests were thrilled to be a part of IxDD 2019 at Hyderabad. We chose the venue meticulously such that it met every need of the audience for a memorable time.

Here’s a sneak peak!
snaps
snaps snaps

The event began with a note to the overall idea of trust and responsibility by our key speakers. While the talks mostly focused on the theme of IxDA that year, we also got to a lot of diverse thought processes at the same time.

snaps
snaps
snaps
snaps
snaps
SPEAKERS
Deepak John Mathew
Head of Design
IIT Hyderabad
Sudhir Sharma
Founder & Creative Chairman
INDI Design
Namisha Naidu
Founder, Principal Designer
Root Red Design
Sandeep Mulagapati
Product Manager
Fanatics INC
Kadambari Sahu
Vice President Design
ValueLabs
PANELISTS
Shipra Bhutada
Founder & Director User Researcher
User Connect Consultancy
Rama Brahmam Aleti
Founder & Design Director
Think Design Collaborative
Karthi Subbaraman
Founder
Xperian School
Deepak John Mathew
Head of Design
IIT Hyderabad
Sudhir Sharma
Founder & Creative Chairman
INDI Design
PANEL DISCUSSION
discussion1

The panel discussion revolved around how trust and responsibility in
design can shape a better tomorrow.

discussion1
discussion1
DESIGNATHON WINNER
winner
IXDD 2019 TAKEAWAYS

Post the event, we did hold on to the important moments, by mailing the delegates the key takeaways from each speech and the panel discussion. This helped them to retain what the event meant to deliver on the same day.

We also built an experience map which highlighted the key elements of the event, and how it can positively impact the design community based here. This helps to build a birds eye view of the bygone event, and helps us prepare and look forward to the next!

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