User Experience - ValueLabs

End-to-End Case Study

Geo location

Global

Platform

Web, Mobile

Engagement

13 Years

Service

User Experience

Challenges

Customer expectations of enterprise software are increasing, with most now expecting a slick, consumer-like experience. Our client was very keen that its SaaS products meet these expectations, with elegant design and an intuitive experience that minimizes the effort for the user. They sought our user experience consulting services.

Competing on CX

Working against strict deadlines

Implementing new UX features

Intuitive experience

B2B customers now expect partners to deliver digital experiences similar to those enjoyed by B2C consumers.
Projects needed to be completed within tight deadlines to ensure the long-term delivery schedule was met.
The client wanted a uniform look and feel for all their products on the cloud as they are web applications on AWS.
Developers should find it easy to ensure that the UI is similar across the various product development scrum teams.

Our Solution

To achieve the stated aims, our Hyderabad team extends beyond developers, analysts, and QA professionals to include skilled UI/UX designers and interaction designers. All members of our product and services design teams work in sync with the client’s designers, using the best practices, to guarantee a consistent and intuitive user experience.

Solution Impact

UI development time reduced

By implementing a UI Framework Library that features reusable UI controls.

Easy to use

Delivered a memorable and satisfying user experience that ensures customers find the client’s product easy to use.

Uniform UX

Across the client’s entire product range.

Our Approach

Before starting on the front-end web applications, we sought feedback from existing customers on design changes they would like to see in the SaaS product. This enabled us to facilitate the transition to the new business model in a targeted and effective manner. We then took a lean start-up approach to the reimagined UX by iterating in short sprints. Finally, we collected end-user feedback with each iteration to ensure we were creating products that met end-user needs and delivered value.

Think outside the Bank. Think design

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Adopting a start-up approach to development

Before starting work on the front-end web applications, we sought feedback from existing customers on design changes they would like to see in the SaaS product. We then took a lean start-up approach to the reimagined UX – iterating in short sprints and seeking end-user feedback with each iteration to ensure future adoption.

To achieve this, we brought together not only developers, analysts, and QE professionals, but also skilled UI, UX, and interaction designers for our Hyderabad team who worked seamlessly as one unit with the client’s designers, using the latest UX thinking and best practices.

Adopting a start-up approach to development

Building a UI Framework

As part of our UX design services, we worked with the client’s designers to build a UI framework. The framework includes a library of reusable controls that is available to all scrum teams and updated regularly as new requirements emerge. This feature allowed intuitive and streamlined development while also guaranteeing a consistent look and feel across all of the client’s products.

To ensure this system functions as it should, developers from each product development team are asked to not develop controls themselves. Here’s what we did. When there was no appropriate control in the library, for instance, we implemented a process that enabled developers to send requirements to the UI Framework development team. They then built the control and made it available in the UI framework library.

Business Impact

Our customer experience design solution resulted in a modern look and feel, and a consistent user experience across all customer-facing applications, regardless of which scrum team developed the functionality. Our UI framework includes a library of reusable controls available to all scrum teams. This is updated regularly as new requirements emerge. Development times have been slashed, as controls do not need to be built from scratch.

Common design features

Despite being built by different product development teams, all products have a recognizable identity.

70%

Reduction in development times for micro frontends with reusable components.

Modern UI

That enhances the client brand and provides a consistent experience.

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