Adapting to the market: Modernizing a global TV provider for enhanced experience.

Improved website efficiency with faster load times, increased content, reduced costs, and higher SEO ranking

ValueLabs took a comprehensive approach to its client’s technology needs by providing end-to-end services that are tailored to meet the unique requirements of the client. We onboarded a team of experts, including a Project Manager, Business Analyst, Developers, Testers, and a DevOps team, to work exclusively on the client’s behalf. This approach enabled us to streamline communication and improve collaboration, resulting in the successful delivery of 20 technology projects for the client in 2020.

The client was facing various problems with its previous CMS solution, including difficulty in publishing and updating content, slow website loading times, and various internal delays and frustrations. After conducting an internal review, ValueLabs recommended a migration to Umbraco, an open-source CMS that would improve performance, reduce costs, and enhance security.

The migration resulted in significant improvements for the client, including faster page response times, swifter application load times, easier content management, reduced licensing costs, and improved security and Google ranking.

Streamlined payment processes and improved cart conversions with multi-channel design

One of the major challenges faced by the client was its outdated payment system. The three-step process of being redirected from the site to the payment portal and then to the bank website resulted in a lot of customer drop-off and low checkout completion rates. To address this, ValueLabs conducted in-depth UX research and redesigned the checkout flow using the Adyen payment platform. This allowed payments to take place in-app on desktop, mobile, or smart TVs, resulting in a seamless and unified experience across multiple client brands and improved checkout conversion rates.

In addition to the payment system, ValueLabs also executed a complete redesign of the client’s website and mobile experience after analytics highlighted a problem with customer engagement. Through user research and experimentation, ValueLabs designed a consistent and personalized user experience that improved content relevance and prolonged user engagement. As a result, the client won both the Muse GOLD and Vega PLATINUM industry awards for their improved UX work. These projects highlight the impact that ValueLabs has had on the client over the last five years and the difference between things working and things working optimally.

Optimized reporting through automation, faster delivery and eliminating formatting errors

To support the client’s goal of leveraging customer data to drive business insights, ValueLabs stepped in to help. The client’s analytics team was facing difficulties in extracting meaningful insights from their data, and ValueLabs was able to address this challenge by assembling a dedicated team of experts to work on the client’s behalf. The team included a project manager, business analyst, developers, testers, and a DevOps team, who worked to streamline communication and improve collaboration. As a result, ValueLabs was able to deliver 20 successful technology projects for the client in 2020.

One of the key initiatives was the modernization of the client’s reporting system. The manual reporting was migrated to a web-based Tableau portal, providing easy access to current and historical data and key performance metrics of the CRM data. This not only reduced the manual effort required but also gave the client a more comprehensive view of their customers. Additionally, ValueLabs modernized the client’s legacy Crystal reports, delivering enhanced reports through SSRS that could be easily accessed through a web URL.

The updated analytics capabilities allowed the client to gain a better understanding of its customers, including the fact that they were spending a lot of time on irrelevant content. To address this issue, ValueLabs designed a new UX that made it easier for users to find content that was more relevant to them.