Katie Swindler
UX Strategist, Allstate
Katie is a user experience strategist who writes and speaks on topics related
to human-centred design. Originally educated as a theatre director, she brings a unique perspective to
digital work. She believes that if brands wish to connect with consumers indeed, they must combine
emotion and utility, storytelling and technology to fulfil genuine human needs. Katie leads the
experience strategy for Allstate Insurance’s consumer-facing websites.
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ABOUT THE VIDEO
Katie, through her talk, tells us about the book she’s writing that states “Life and Death Design”, which tell us what life-saving tech can teach everyday designers. She talks about designing for the human stress response and elaborates on elements such as harness, suppress, protect & calm.
